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Posts Tagged ‘multimedia’

Writing: still a journalist’s key asset

Take a look at a newspaper. Any newspaper. Even a newspaper’s web site. What do you see?

Writing is every newspaper’s foundation. Stories require writing, photos require cutlines, multimedia requires titles and usually uses written introductions. Are journalism schools beginning to minimize this foundational skill to make room for multimedia? I believe they are.

Journalism schools know it’s their duty to train students in all aspects of journalism: writing, audio, video, photography, layout and basic web design. But they don’t know how to properly allocate time so that a journalist’s most important asset remains at the top of the training planner while still instilling knowledge about and the value of new media technology. So every school fumbles with their scheduling decisions and builds students in the way they believe is best. Have they stopped to decide why? As far as I can tell, they believe multimedia skills will be instrumental in our …

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What’s next in the quest to fund online news?

If you read my last post, Think bigger than micropayments, you may be wondering what steps are being taken right now to ensure a future for newspapers. Let me clarify a few things first.

1. Journalism will always have a future. Newspapers are only one form of journalism production.
2. Ideas are constantly being brought to light and critiqued. The two ideas receiving the most attention right now are micropayments, which I believe cannot attract an audience seeking quick, easy and unintruding online news sources, and endowing the press, which would create ethical problems, misplace responsibility and reduce hard work.

We’re living in a time where journalism is not just in print newspapers anymore. Unfortunately, the media have not adapted well to the changing times. The only way to usher them into the year 2009 is to form a new system that encourages competition, especially in multimedia journalism, while adapting to each …

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Think bigger than micropayments

Though media has many different channels, journalists are especially concerned with funding online news right now. I had a thought that stemmed from the micropayment theories floating around the web, and it incorporates necessary qualities that I talked about earlier (identifying the audience, establishing a relationship, and serving their needs).

We could create a platform that links all news sites that wish to participate, forming something like a “society” of newspapers. Net surfers would register with an email address, and the platform would provide a monthly allowance of free page views that could be used to visit any news sites that opt to be a part of the platform. If and when the allowance has been used, the net surfers who want to continue using the platform could purchase another web page allowance or they could purchase access to a specific news site directly through the site they want to use. …

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© 2012 Sarah Jackson